Idea & Conception
Open-minded and edgy. And sometimes, if necessary, conventional.
At the start there was… The idea
<irony>The next time we present our ideas to you in a meeting and you’re impressed, then that means that either the idea was fantastic or you came up with it. Bam! Low blow.</irony>
The stodt think tank is working. You get ideas as you work... then they are shaped through a cycle of discussion and refinement. What’s left at the end of the process are ideas that take effect.
Let's rediscover the value of powerful ideas together. There’s a specific time to be brave, funny, deep, informative or emotional. But you must always be surprising, so that your product stands out. Stands out from the myriad of mediocre ideas that bore us to death.
