KRAFT Curing Systems
A new, distinctive look for the brand
In the region of Oldenburg Land in Germany, it’s all about concrete. More precisely in Lindern. Here, KRAFT Curing Systems designs and engineers equipment for concrete hardening. We’ve been brought on board to develop a new marketing and sales strategy and ensure its implementation.
Strategy
-
Project management
-
Brand identity
-
Brand development
- ...
Production
-
Conception
-
Longcopy/shortcopy
-
Print design
-
Translation management
- ...
Customer
-
Kraft Curing
-
Engineering
- ...
Systemic brand development: Carve out arguments, carefully select marketing tools, coordinate with purpose and convince through strong content work. The new homepage, an offer configurator and newsletter campaigns – everything we came up with is on the website. Our printing department masterminded all the plans concerning our high-quality product and image brochures, accompanying advertisements, brand-building key visuals and trade fair designs.
Eight product brochures in different languages. Specifications and benefits are clearly presented. Technical drawings can be provided on request. These brilliantly illustrate the complex process of concrete hardening (also available in print medium). Quick information is provided in product flyers in DIN-long format, also in multiple languages. Common to all is the high-quality, clear design with eye-catching, in-house developed product pictograms on the cover pages.